From Makeup Artistry to Digital Marketing: Victoria Friday Umoh’s Journey at Mita School

Victoria Friday Umoh loves posting her makeup work. What brought her to Digital Marketing at Mita School was a question about what should sit behind those posts: who was she trying to reach, and how should she present her brand?

Two months into the six-month training she described in her interview, Victoria was enjoying the experience and taking the work more seriously. She spoke about spending around three hours on one assignment, appreciating her tutor Michelle and sharing her learning journey with people online.

She also had clear ambitions. She wanted to position her makeup brand more deliberately and work towards becoming a content strategist and social media marketer. Her testimony offers a look at those early steps, including the uncertainty of speaking on camera while feeling shy.

Where Her Interest in Digital Marketing Began

Victoria’s decision to learn Digital Marketing was closely connected to something she was already doing: makeup artistry.

As a makeup artist, she enjoyed posting her work on social media. What she wanted to understand was the thinking behind the content: how it should be presented and who it should reach.

She wanted to understand the thinking behind effective content. What kind of posts would attract the right people? Who exactly was she trying to reach? How could she use social media to position herself and grow her makeup business?

These were some of the questions she wanted answers to.

Although she already had an interest in creating and sharing content, she lacked the knowledge to approach it strategically.

“I’m a makeup artist and I really like posting. I really love posting, but what I fail to know is how my content should be and even my target audience.”

This realisation became an important reason for choosing Digital Marketing.

Rather than continuing to post without a clear understanding of who she wanted to reach, she wanted to learn how to make more informed decisions about her online presence.

For Victoria, the course was not simply about acquiring another skill. It was an opportunity to understand how to use digital platforms more effectively for a business she already cared about.

Understanding Her Audience and Building a Makeup Brand

One of the challenges Victoria identified before beginning her training was understanding her target audience.

As a makeup artist, she knew she needed people to discover her work, but identifying the right audience and creating content that would appeal to them required a different level of understanding.

This became one of the areas she hoped to improve through Digital Marketing.

Her goal was not just to post more frequently. She wanted to understand the type of content that would help position her as a makeup artist and attract people who might be interested in her services.

She explained that she wanted to know what to post, how to post it and the right time to share her content.

“What I aim to achieve at the end of my training is that I want to position my brand as a makeup artist. Know the type of content I should post, how to post it, and the time to post.”

She had a memorable way of expressing the ambition behind those questions about her brand.

As she put it:

“And I don’t want to end up as a WhatsApp makeup artist.”

For Victoria, building a brand means becoming more visible and intentional about how she presents her services.

Her remark followed her explanation of wanting to position her makeup brand, understand her audience and make better decisions about her posts.

This is the direction she hopes her training will help her pursue.

Adjusting to the Demands of Learning Digital Marketing

Victoria’s experience at Mita School has also involved a change in how seriously she approaches learning.

She admitted that when she first arrived, she did not take the Digital Marketing course as seriously as she now does.

However, as the training progressed, she began to appreciate the amount of attention and effort required to understand the subject.

One example she shared was the time she now spends completing assignments.

She explained that she could spend as much as three hours working on a single assignment.

“I am the one spending like three hours to do my assignment, just one assignment.”

This experience has given her a different appreciation of what learning digital marketing involves.

It is not simply about knowing how to make a social media post or upload pictures and videos. It requires understanding the purpose behind the content, considering the audience and thinking about how different activities contribute to a marketing objective.

For Victoria, the time she spends on assignments reflects how much effort she is now willing to put into understanding and completing the work.

She is beginning to recognise that becoming skilled in digital marketing requires more than attending classes. It also involves practising, thinking through tasks and taking responsibility for her own progress.

The Tutor Who Makes Learning Easier

Another important part of Victoria’s experience has been the support she receives from her tutor, Michelle.

She spoke warmly about her trainer, describing her as a great teacher and expressing appreciation for the way she has guided the class.

Michelle was one of the people Victoria wanted to thank when reflecting on what she enjoyed about learning at Mita School.

She was particularly appreciative of the opportunity to learn from Michelle and interact with other members of staff at Mita School.

“I will really say kudos to my tutor, Michelle.”

For Victoria, the experience has therefore extended beyond the lessons themselves. She has also had the opportunity to build connections with people within the school community.

These interactions have become part of what she appreciates about her time at Mita School.

Learning a new skill can involve moments of uncertainty, especially when students are trying to understand concepts they have not encountered before. Having a tutor whose teaching approach they appreciate can make that process more comfortable.

Victoria’s acknowledgement of Michelle reflects the value she places on the guidance she has received during her training.

Taking Her Learning Beyond the Classroom

One of the interesting developments in Victoria’s journey is how she has begun sharing her learning experience with people outside Mita School.

She recalled the first day she posted about her Digital Marketing journey at the school.

That post became an opportunity to tell people what she was learning and introduce them to a new part of her professional development.

After she shared the post, people reached out through direct messages to ask questions about Mita School.

“I can recall my first day I posted about my learning journey in Mita School. And a lot of people have come to my DM asking me about Mita School.”

This experience gave her another reason to appreciate the importance of sharing her journey online.

By posting about her training, she was not only documenting her progress but also creating opportunities for conversations with people interested in learning technology skills.

She has since recommended Mita School to several people and says she continues to do so.

This is particularly interesting because it connects with the reason she initially decided to study Digital Marketing.

She joined the course wanting to understand how to create better content and reach the right audience for her makeup business. Along the way, she had also shared her own development and introduced others to an opportunity she valued.

Her experience illustrates how sharing a learning journey can become part of building an online presence.

From Makeup Artist to Aspiring Content Strategist and Social Media Marketer

Victoria’s immediate goal is to use Digital Marketing to strengthen her makeup brand. However, she is also beginning to see opportunities beyond that initial objective.

When asked what she hopes to become by the end of her six-month training, she identified two professional directions: content strategy and social media marketing.

“At the end of my six-month training, I see myself as a content strategist and also a social media marketer.”

These ambitions connect naturally with the challenges that brought her into the course.

She wants to understand audiences, plan content effectively and make better decisions about how brands communicate online.

Content strategy and social media marketing offer opportunities to apply these skills to different businesses and professional settings.

At the interview stage, Victoria was still undergoing training and building her understanding of the field. Her focus was on developing the knowledge and practical abilities that would help her pursue these goals.

Her journey also shows how learning a new skill can expand someone’s professional interests. She initially approached Digital Marketing as a way to improve her makeup business, but she is now considering how the knowledge could develop into a broader career.

Her Advice to Anyone Considering Digital Marketing

Having experienced two months of training, Victoria has a simple message for anyone thinking about learning Digital Marketing.

She believes they are making the right decision.

“My advice to someone that wants to learn digital marketing is that you are on the right track, yes.”

Her recommendation comes from her own experience of discovering what the course involves and recognising how much there is to learn.

She also encourages people to consider Mita School as a place to acquire a skill.

“It’s a place that you should come and learn, take skills of your choice.”

For someone who initially did not take the course very seriously, her experience has developed into something she now genuinely enjoys.

She has discovered that digital marketing involves more thought, planning and strategy than she initially understood.

Her advice reflects that change in perspective. Learning a skill requires commitment, and students should be prepared to put in the time needed to understand and practise what they are taught.

Her Journey Is Still Taking Shape

Victoria’s interview captured a Digital Marketing journey still in progress.

At the time of her interview, she described being two months into a six-month training programme at Mita School.

She came into the course as a makeup artist who enjoyed posting her work but wanted to understand how to reach the right audience and position her brand more effectively.

Since then, she has begun taking her assignments more seriously, spending additional time working through them, sharing her learning experience online and developing a clearer understanding of the professional opportunities within digital marketing.

She now has two goals she is working towards: becoming a content strategist and a social media marketer, while also applying what she learns to build a stronger digital presence for her makeup business.

Her story is a reminder that sometimes learning a new skill begins with a challenge you want to solve in an area you already understand.

For Victoria, that challenge was knowing how to turn her love for posting makeup content into a more strategic approach to building a brand.

Her next steps were connected: continue learning, apply that understanding to her makeup brand and work towards her ambitions within digital marketing.